SEO Software: Pros and Cons
SEO Tools: Pros and Cons
One of the recent trends in a nowadays SEO is a tendency to avoid using automatic SEO software. It is even said that using automated software can hurt your SEO stats. On the other side of the coin, search engine optimization is one of those undustries where the amount of tedious routine tasks is huge. Performing all of it manually is much more difficult and is a time-waste. So in this text we will split different SEO software into groups basing on its purpose and will try to find which tasks can be performed manually indeed, and which ones are better to perform automatically.
1) Content creation. There are hundreds of products that offer automatic synonymizing of any text. There are ones that even claim to create human-readable texts generated totally automatically. However, until software will start to understand the sense of a text, they won’t be able to create a more or less quality automated content. That is why this task should be performed 99% manually for now. Hire a good copywriter and create a good, unique content for your website, rather than throwing those funds into some “powerful” utility that does this automatically.
2) Gaining backlinks. This is the second important SEO task, though somebody could name it the first. A quality link building requires you to examine hundreds of possible linking partners and filtering only those sites that are strongly related to your one, having a quality content and a trust rating at the same time. Such task can be made automatic a little, since you don’t have to find potential linking websites manually. However, the final decision still is upon you. It is you who should consider the quality of websites and rank their relevance to your theme. Locating link partners is as low as 10% of a work. The rest is done manually.
3) Checking search engine positions. All in all, you use this to monitor your efforts – whether you’re doing right, or your activity misses the goal. One of the most frequent mistakes with this task is checking the search engine positions to the “bottom”, i.e. up to the 1000th position. Generally, you don’t need such a large depth. If your site isn’t listed within the first 20-30 positions – nobody locates it anyway. So in a SEO practice it is better to limit web position checks with first 40-50 results. However, if there is a large volume of keywords to monitor, the process may still consume a large amount of time. And here is where an automatic tool is really irreplacible! With an automated rank monitor you can save quite a few of hours comparing to what you would spend if did that yourself. However, you should stick with search engine friendly software, to exclude potential worries with your IP being banned by Google or Yahoo.
4) Social media. Twitter, Facebook, Digg, StumbleUpon – all of these can be automated quite easily. However, true gems in that field are still achieved through a manual job.
5) Discovering keyword synonyms related to your sphere is another task that is easy to automate. And you are really cheating yourself if you think that you can handle without any of the automated tools over there. You can save hours of time and lose virtually nothing. There are hundreds of ways of finding quality keywords and many of them can be dug through automatically.
In conclusion, every SEO task needs its own approach on SEO tools. Some tasks are automated easily as shown above, while others still want you to work with your hands and your brain.
Tags: check search rankings, search engine position, seo software, web ranking